Creating a store is like building a new home. We want the space to be comfortable and functional, as well as reflecting our own tastes and aesthetics. Each store is individual, even though there are features they all share creating this particular Bellerose experience. Authenticity is core to all 16 Bellerose stores.
An arctic explorer, writer, entrepreneur, mountain guide and Unicef ambassador, alain Hubert is anything but ordinary. Despite his countless achievements and undeniable fame, he comes across as a warm and unpretentious guy, willing to share his struggles and defend the values he believes in.