Once a month, in our music playlist blogpost series, we share with you our latest short selection of fine tunes directly linked to the theme of our current collection, also available to your ears in our stores. This April, we are embarking on a alternative rock California Gipsy musical journey. By remixing the codes of the genre, we selected two musical artists/bands, an old school and new guard, to create an experience that lets you travel through time, back and forth. For this first Spring playlist, we selected the talented Tom Tom Club and Mac Demarco.

Tom Tom Club is an American new wave band, founded in 1981 by husband-and-wife team Tina Weymouth and Chris Frantz. Their best known hits include Wordy Rappinghood and Genius of Love. After the band split in 1991, Weymouth-Frantz continued for a while, before transitioning towards other projects. They made their come-back in 2010 with the release of the exotic and fun Genius of Live.

Mac Demarco is a Canadian singer-songwriter, multi-instrumentalist and producer. He released his first album, Rock and Roll Night Club, in 2012 and has since produced three more, the last one, Another One came out in 2015. His style of music has been creatively described as "blue wave”, “slacker rock", or self-described by Demarco as the non-sequitur "jizz jazz".

Enjoy the beat!


In our city guide series, we chose to meet with multibrand store Twiggy’s owners in Ghent, Belgium. They took the time to tell us more about their story as a long time player on the Ghent fashion scene, as well as their favorite places in town.

Can you tell us something about your neighbourhood?

We are located near the historical center, easily accessible (underground parking spaces available), away from hectic shopping streets, surrounded by cozy terraces, bars and coffee shops.

Please tell us where you got the name Twiggy (although we may have an idea) and what the philosophy of your concept store is.

Twiggy opened in 1974, while the career of Twiggy as a model was booming; Twiggy is not considered as a concept store but more like an inspiring universe where we create unique silhouettes through personal advice and a complete, eclectic and exclusive choice of brands set in an original, award-winning building.

What are the 5 best places in your neighbourhood?

Alberte: an authentic local bar & eatery
Aperto Chiuso: one of Ghent’s best Italian restaurants
Eva Bos: local clothing, shoes & accessories designer
Bar Bidon: a great spot to get coffee, breakfast… and bicycles)
Portus Ganda: inner city harbor, where the rivers Scheldt & Ley come together

What are the first 3 thoughts that come to your mind when you hear the brand name Bellerose?

Authentic, easy-to-wear, cool

What sentimental relationship does your store have with Bellerose?

Bellerose and Twiggy share the same basic philosophy and the brand is a good addition to our selection.

Spring is in the air in our Bellerose stores. A visit to one of them is a subtle journey through California’s wild open spaces and treehouse living. Our window installations are just so many calls for a green rebound to our city dwellers in this time of blossoming nature.

With our Spring/Summer 2016 collection, Bellerose invites everyone to get on board for a Californian journey. Started in the glowing city of Los Angeles (see previous article: Destination L.A., The Moodboard), we pursue our road trip from the urban landscape to the green scenery of the state’s national parks. Surrounded by unspoiled nature, the treehouse is the perfect nature getaway for relaxing in the quiet of this cabin, featuring breathtaking views of treetops and ridge lines.

Representing our vision of an urban landscape reconnected to nature and slow living, our homemade treehouse installations are made of recycled wood and are entirely designed and assembled by our creative designer and window display specialist.

With this installation, we hope to inspire many of you to invite nature into your homes, this spring and beyond, to experience life and beauty even more fully.

When the biting winter cold lasts too long, it makes us crave warming sunshine, birds singing and floral perfumes to fill the air. We have that California dreamin’ thing going on. The desire to peel back the layers. Model Ashley Galeyn is no stranger to this feeling. Very familiar with our world, having a relative in-house, she selected her favourite Bellerose spring/summer pieces in view of the warmer days ahead. After all, we only have the pleasure we allow ourselves to take.

This season, feminine ease meets menswear-inspired laid-back and effortless style. Our large selection of refined textures was definitely chosen by touch: from papery cotton and soft suede, to silky lurex and washed denim. Influenced by 70’s California, a sense of fluidity softens the casual wear signature of our new collection, yet the silhouettes retain their playful details.

Floaty dresses, blue jeans, slouchy tees and delicate accessories with an edgy flair certainly best describe the key essentials of a California girl’s style. When shopping for your own pair of everyday denims, keep an eye out for boyfriend, distressed or bleached designs to add a little extra cool factor to your leg game.

The brunch-to-beach lifestyle requires a tee or polo that looks equally good with denims and sneakers as it does thrown simply over a bikini.

For cooler temperatures, the cozy oversize sweater is a California staple. Paired with casual leggings or layered over a dress for a funky mix-up, the snuggle-worthy style offers just the right amount of warmth without sacrificing the laid-back attitude.

A looser minidress and an A-line skirt will bring some of that Californian breeziness to your wardrobe. No matter how you define your style, a denim jacket should be a staple in your wardrobe. Pair it with denims for old times’ sake or layer it over a maxi dress for a chic romantic look.

For a girl on the go, high heels just aren't a practical, everyday option. And while casual sandals are a California must have, sneakers are the wardrobe staple that will get you where you need to go no matter what season it may be.

With all these little tips at hand, be ready to shrug off the enveloping silhouettes of winter to greet spring in lighter layers. This coming season is an opportunity to explore fluidity and crisp textures for an effortlessly casual chic look, like a true West Coaster.

In our 'Inside Bellerose' series, we chose to meet with Lara, our graphic designer in charge of creating prints for all our collections. Lara is French and decided to move to Brussels a year and a half ago with the wish to make a living out of a creative job. Talking to her, it seems like an already accomplished objective. We invite you to dive into her world and discover a bit more about her job position, her work process and how she keeps her inspiration flowing.

Why did you choose to work at Bellerose ?

I had just arrived in Belgium at that time and working in a small, almost family, Belgian business attracted me. I’m far more at ease working within a small team on creative projects than in a bigger structure with more commercial tasks. There is a good balance at Bellerose between quality of work and creativity.

What do your tasks consist of? And what is your work process?

My tasks consist of creating prints and applying them to specific garments. In terms of work process, I first research the next collection theme to get in the mood of the time and place, for instance the first one I worked on was the “70’s California” for the current Spring/Summer collection in store. This usually takes about a month. Then comes the most creative phase - and my favourite one - I start creating print ideas using any techniques I want (paint, colouring pencils, spray, pastels, etc). Then I submit my proposals to the designers team and we decide which prints could be selected for which collection (women, men or children) and for which piece of clothing. From then on, my job becomes more technical. It’s about adjusting my work to the clothes and adding little details that make Bellerose different and making sure it will be printed well.  

How do you find your inspiration?

By observing and absorbing a lot. Of course, travelling, libraries, exhibitions and music inspire me a lot. But it’s the details of daily life that inspire me the most. That can happen when walking on the streets, dining at friends houses or even, strangely enough, on Facebook. I’m very curious of what people post online. Yesterday, I felt pretty inspired by a photo posted by a friend, that was actually a picture of… cheese. Yes, cheese.

What word best describes your musical taste?

Eclectic! I listen to a lot of genres. It just depends on my mood. I work with music all day long, it helps me to concentrate and to get in the mood. Most of the time, I’m very much into Disco or Brazilian and African music. But lately, I’ve been more into Rap. And since I’m in Brussels, I listen to a lot of Belgian music too. I very much like the mixcloud account and youtube playlists of The Word Magazine, as well as stroom.tv and 22tracks. I also spend quite some time on soundcloud and very much like the artists of Vlek label or Le Pacifique. And I still enjoy the radio, especially Radio Panik and Radio Campus or sometimes FM Brussels. And I admit that when driving in the channels of the inner-city highway, I listen to Nostalgie full volume, especially if it’s Madonna’s “Holidays” song or Cyndi Lauper’s “Girls just want to have fun”.

My Laptop - Clockwise: Not today sticker by Lazy Oaf. - The smiley by Please Let Me Design (for
the birth of a daughter’s friend). - The girl on all fours by Paul Loubet (the guy who did my tattoos).
- Car crash by Charles Renel. - The little white fellow for Schiev Music Festival / Beursschouwburg
(I’m in charge of their communication). - Spooky Mansion San Fransisco-based music band (and
friends of mine). - Skull by Paul Loubet.  

Who are your favorite visual artists?

Again I like many things! One movement I particularly appreciate is the “Outsider art” and kids’ drawings. It is so pure and inspiring! Other than that, spontaneously, I would say, Shana Moulton’s films, Pierrick Sorin’s videos, Sterling Ruby’s spray paintings, Henri Matisse’s collages, Etienne Gros’ sculptures, Louis Morris’ colors, Ida Ekblad’s painting, Nicky Assmann’s installations, Jean Michal Basquiat’s writings, Sammy Stein’s illustrations, Daniel Brereton’s comic strips, Paul Loubet’s tatoos,

Bruno Munari’s books and Jean-Marc Ballée’s posters. I also very much like artistic reflexions around the Internet and social networks or other modern concerns. For instance I was very interested in a website created by Kyle McDonald that I saw at V2 in Rotterdam, called "Exhausting a Crowd”: an addictive 'tableau vivant' of a packed Piccadilly Circus, allowing observers to attach a limitless number of comment “tags” to the people in the crowd.

Do you think aliens exist?

Of course they do! I’m a huge fan of everything that connects with alien studies. I can’t understand people who aren’t concerned by this or think that we are all alone in the universe. I personally enjoy imagining other kinds of lives and operating modes. One of my favorite films on the matter is “Barbarella”. It’s beautiful and I wish I had designed the decors and the costumes. So I think they exist and, at the moment, it’s better they haven’t make contact with us because human beings would most probably not respond well to this and are likely to try to dominate them.

© Shana Moulton

What do you think of Brussels?

Everything looks more fun, more authentic, more spontaneous and doable here! If I want to create an exhibition space, it feels like I can easily find a well-located place for a decent price. And I could easily find cool artists to exhibit and friendly people to help me with my project. People seem more open and more optimistic than in France. And I love that Brussels is neither too small nor too big and it’s a multicultural city. It’s just a perfect place for me, even if I’m still open to discovering the world.

Can we know what you’re working on at the moment?

I’m currently working on the next Spring/Summer 2017 collection now. But I can’t tell you more about it. Or only that I think it’s going to be a great one. We are all very inspired by the theme. So stay tuned!

Short fashion film "The Lisbon Girls" by Esperanza Moya so accurately epitomizes the spirit Bellerose had in mine when creating this year's spring-summer collection for girls: a playful romantic summer dream for young and smart sweethearts.

To find the Bellerose items which appeared in the film or to emulate the look with extra ideas, discover our selection of sugary shades pieces for your little angel’s wardrobe.

Styling advice: these pastel hues can be mixed in soft contrasts or matched from head to toe.

The video was produced on demand for the launch of the new issue of Papier Mache magazine - a beautiful publication which celebrates the luminous universe of childhood.

In our city guide series, we chose to meet with Jacqueline and Hanne, owners of Herligheten, a lovely womenswear concept store in Vollen, Norway. They took the time to tell us more about their shop as well as their favorite places in town.

Can you tell us something about your neighbourhood? You’re located quite close to Oslo – what kind of town is Vollen?

Our neighbourhood is fantastic! Vollen is a small place near the Oslo fjords, 20 km from Oslo. You can reach us by car, boat, bus… or you can just walk. The small town center has old wooden houses from the 19th century. It’s a lovely place.

Please tell us where you got the name Herligheten (we may have an idea!) and what the philosophy of your store is?

Herligheten means “heerlijkheid” in Dutch, which is “magnificence” in English. People just say it when they enter our shop: “Herlig!” We started our shop nearly twelve years ago. At that time, we had two sewing machines and we made all our clothes by ourselves; dresses, skirts, coats, knitted hats,… We even made jewellery. The shop was like a little chicken-coop without insulation. We got so many visitors at one point that the stairs broke. So we moved to a bigger place. Then, we got more popular and we moved into an even bigger house in Vollen center.

What are the 5 best places you would recommend in your neighborhood?
The beach of course!
Vollen Marina: A small harbour for visitors with a ferry from May until November. You can buy fresh fish and shrimps directly from a fisherman on Thursdays and Fridays.
Vito's: Our favourite Italian restaurant!
Kafe Oscar: Old fashioned Norwegian bakery with the most beautiful view of the Oslo Fjord.
Little England: An English tea room just across the road - cozy place with lovely food.

What are the first 3 thoughts that come to your mind when you hear the brand name Bellerose?

Beautiful colours and materials, nostalgic, playful.

What sentimental relationship do you have with Bellerose (if any)?

Each time I am back in Belgium, I visit a Bellerose shop and buy something. I love it! I’m happy to be the only retailer of Bellerose Women in Norway. I’m proud of this Belgian brand - yes!

Sabine Zappitelli has been a stylist and costume designer for several years. Working freelance, she has created a rich and eclectic pathway for herself. Alongside to her career in the cinema industry, she’s a singer/song-writer, she teaches and consults on styling and she also devotes time to helping women in difficulty as a social worker through wellness activities.

Today, she is a nominee for Les Magritte du Cinema in “best costume” category for her work with “Tous les chats sont gris” (All Cats Are Grey), the first film of Savina Dellicour. This fully made-in-Belgium production is actually nominated in nine different categories (included best film and best director), an impressive record for a first film.

To create truly realistic wardrobes for this film, Sabine contacted Bellerose to partner-up in this project. Seduced by the film scenario and Sabine’s enthusiasm, Bellerose accepted to take part in this movie adventure.
And now, on the eve of the Magritte awards ceremony, which is taking place this Saturday 6th February in Brussels, we want to tell you a bit more about this collaboration with the wonderful stylist Sabine Zappitelli.

Congratulations on your nomination for Les Magritte du Cinema! It certainly is a nice recognition of your work as a stylist and costume designer. You must be very pleased.

Thank you! I’m very surprised to be honest, and happy too! I’m pleased with the wardrobe choices I made and the collaboration initiated with Bellerose. I also feel very lucky to have had the opportunity to work with such a great team and I’m especially thankful to Hélène Lhoest for dressing the actors so well. She was a fantastic assistant.

When did your collaboration on films with Bellerose start?

The first collaboration with Bellerose was for “Tous les chats sont gris”. After this very positive experience, we collaborated again on a second film last summer, a French-Belgian production entitled “Faut pas lui dire” by Solange Cicurel, which will be released this year.

Why did you choose Bellerose?

Well, first of all, “Tous les chats sont gris” was an entirely Belgian production, which is rare. So I wanted to find a Belgian brand, which Bellerose is. Then, since the story is set in a privileged environment, I wanted the clothes to communicate this quality of life with beautiful fabrics and designs. Another key element is versatility. I’m usually looking for clothes that are easy to mix with other brands to create more realistic looks, since it’s unusual to wear a total mono-brand outfit. For all these reasons, Bellerose is a perfect choice.

How is the selection of Bellerose’s items made?

I first have a look on the Bellerose website. Then I present my moodboards and pre-selection to the film director and we discuss them. Once my project is validated, I contact Bellerose to plan a meeting at the Brussels flagship store on Avenue Louise. With the help of Sarah, the manager of the shop, I make the final selection for the different characters I want to dress in Bellerose.

In short, who is Sabine Zappitelli?

That’s a tough question! I have been interested in styling for a very long time now. It has been a creative and enriching line of work. I don’t ask myself too many questions when I receive an offer for a film. If I like the story, I just go for it. Otherwise, I love composing songs. And lately, I have experienced the need to explore social services, supporting other women to build up their self-confidence.

What’s your best advice for those just getting started as stylists/costume designers?

There’s nothing as important as getting experience with professionals. Send personalised CVs to production companies and independent costume designers. Try and try again, until you get a positive answer.

Could you tell us a word about your projects for 2016? Any other collaboration planned with Bellerose?

Sure! I have just started to work on a Belgo-Italian production, called “I Figli della Notte” (Children of the Night). Directed by Italian filmmaker Andrea De Sica, the film is a coming of age story, exploring the darkest side of a golden boyhood. We start filming in South Tyrol in March, so I’m already working on wardrobes. As for a new collaboration with Bellerose, it’s too early to tell but it is definitely an option I am willing to explore.

Spring is already blossoming in Bellerose stores. A visit to one of them is a subtle journey in space and time, transporting us to the City of Angels, halfway between the present time and the 70’s. It’s a tour of the streets of L.A., from Sunset Boulevard to Venice Beach. A place of psychedelic rock and flower power.

With the launching of the Spring/Summer 2016 collection, Bellerose invites everyone to get on board for a Californian journey that will last the whole season, starting with the glowing city of Los Angeles. Inspired by the carefree spirit of youth and the romantic flair of 70’s street fashion, Bellerose has created versatile and flattering pieces in delicate fabrics, including cotton, linen and silk, in soft and gentle tones.


French photographer Théo Gosselin’s work definitely reminds us of the youth culture boom in the 60’s and 70’s - young, free and immortal. Capturing and transmitting the stunning beauty of life, Théo Gosselin’s favorite subject is the uninhibited youth photographed in the privacy of his trips around the globe. Documenting his adventures, loves, friendships, and exploration of nature, he shares with us his own evolution in our strange world. For the S/S’16 first window display, Bellerose has chosen to exhibit four of Gosselin’s photographs that best express the mood of this first Californian stopover in L.A, to be wild and free.

Bellerose's giant moodboard also includes a video produced by Loïc Van Der Heyden, as a montage of archive footage of the streets of L.A. The street as a symbol of movement, change and freedom for generations of youth across the world. The street as an invitation to travels, discoveries and growth. The street as a public space for self expression and a permanent creation.