Lebenskünstler is the amazing German word for an artist of life and, if you ask us, that’s exactly what Nuria is. Next to running ROWSE, she’s an artist and photographer, that has travelled the world many times over. It’s clear that she knows what she wants. So back in January ’20, she came to Brussels armed with her moodboard and with a few key styles in mind. Laetitia & Sandrina – our womenswear designers – were there to welcome her and guide her with their expertise, offering their insights. Ideas were exchanged, fabrics were examined, styles were adapted – all in order to create a strong collaboration. “Even though we’d never met Nuria before, things went super smoothly”, Laetitia told us, “our personalities just matched instantly, she’s a very warm and open person, so it was a joy to work with her”. As both ROWSE and Bellerose have always found inspiration in the immense power and beauty of nature, the focus quickly became a collection that celebrates the great outdoors, exuding an adventurous mountaineering spirit. Durable, practical and comfortable, for long hikes in the mountains, as well as busy days in the city.