collabs - 26.10.2020

Bellerose • ROWSE - Behind The Collab

When our long-time friend Nuria Val launched her own beauty brand ROWSE a few years back, we knew it was just a matter of time before we’d collaborate with her. After several successful joint ventures in the past, it was clear that our visions were compatible. Our mutual love and fascination for the beauty of nature quickly became the inspiration for this collaboration that was meant to be. Want to see how it went from there?

wordsBjorn Dossche
picturesLouis Vielle

PART I
MEETING OF THE MINDS

Lebenskünstler is the amazing German word for an artist of life and, if you ask us, that’s exactly what Nuria is. Next to running ROWSE, she’s an artist and photographer, that has travelled the world many times over. It’s clear that she knows what she wants. So back in January ’20, she came to Brussels armed with her moodboard and with a few key styles in mind.  Laetitia & Sandrina – our womenswear designers – were there to welcome her and guide her with their expertise, offering their insights. Ideas were exchanged, fabrics were examined, styles were adapted – all in order to create a strong collaboration. “Even though we’d never met Nuria before, things went super smoothly”, Laetitia told us, “our personalities just matched instantly, she’s a very warm and open person, so it was a joy to work with her”. As both ROWSE and Bellerose have always found inspiration in the immense power and beauty of nature, the focus quickly became a collection that celebrates the great outdoors, exuding an adventurous mountaineering spirit. Durable, practical and comfortable, for long hikes in the mountains, as well as busy days in the city.

PART II
THE COLLECTION

Once designing was done, the wait for the prototypes began. Right after those arrived (a little while after the lockdown), Nuria came back over. Together with our team every little detail was double checked and adapted if needed, everything was tried on (of course!) and looks were created for the photoshoot the next day. Camouflage patterns, tartan checks, oversized fits, with a ton of personality and attitude, and a few accessories to tie everything together. The garments came out exactly the way everyone has envisioned: premium quality, super comfy and full of pockets, designed to last. “It was a thrill to work with one of my favorite brands, this collaboration really was special”, Nuria concludes. “I really wanted enough pockets, because when you’re hiking and taking pictures, those come in handy”, she added. The icing on the cake definitely is the collaborative Nuria Beauty Kit with a Rosemary Water Spray, Winter Body Oil and Lemongrass Soap - all vegan and cruelty free – which comes in a sturdy waxed cotton travel bag. Its refreshing forest smell will transport you right to the Picos de Europa mountains in the North of Spain, one of Nuria’s favorites.

Bellerose • ROWSE

Bellerose • ROWSE

Our Team's Best Addresses in Saint-Germain, Paris

Our Team's Best Addresses in Saint-Germain, Paris

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