The world needs originals. Pioneers who rewrite the rules. Free thinkers whose sense of adventure and curiosity transforms the ordinary into the iconic.
The collaboration between Clarks Originals and Thisisneverthat® brings back a vintage mood with Clarks’ iconic desert boots. Three styles of shoelaces and hairy suede recreate the new look and styles of Clarks icons.
Thisisneverthat® is a lifestyle brand based in Seoul, South Korea founded in 2010. Their aesthetics draw from ‘90s Korean subculture, which itself cannot be separated from American pop culture filtered through the lens of Japanese youth movements. Existing in this intrinsically dynamic, global space, thisisneverthat creates timeless products and stands at the forefront of defining South Korea’s rapidly changing trends.