Bellerose is an ever-evolving and growing Belgian fashion brand with an international focus, strong online presence, and 24 owned & operated stores.
Since 1989, Bellerose has been doing things in our own unique way. Inspired by the world around us, rooted in tradition, but always decidedly moving forward. We love working with new talents that reflect the brand personality: dynamic, passionate, versatile, and creative. We believe in giving people room to grow, and presenting them with the right challenges so that they can progress together with us, as a brand, and as a team. An open mind and an open heart, with a sense of priority and a healthy autonomy will get you a long way already.
We are looking for a qualified Content specialist to join our team. You will be responsible for creating, improving and maintaining content to achieve our business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices. Our ideal candidate is a professional with demonstrable creative skills. As a Content specialist, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency, we would like to meet you. Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.
Responsibilities:
- Develop campaigns strategy aligned with short-term and long-term marketing targets
- Collaborate with production and design teams to plan and develop site content, style and layout
- Create and publish engaging and creative content, we do not have a « by the book strategy »
- Liaise with content writers to ensure brand consistency, optimize content according to SEO
- Use internal systems to analyze website traffic and users engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic
- Follow the editorial calendar and ensure production team is on board
- Stay up-to-date with developments and generate new ideas to draw audience’s attention
Requirements and skills:
- Proven work experience as a Content marketer - MANDATORY
- Strong understanding of the fashion business (international)
- Hands on experience with digital tools
- Basic technical knowledge of HTML and web publishing
- Knowledge of SEO and web traffic metrics
- Familiarity with digital platforms of all sort (CMS, Social, E-mailing) and retail
- Excellent writing skills in English
- Big attention to detail
- Good organizational and time-management skills
- BSc degree in Communication, Marketing or relevant experience
