Monitaly Logo

Monitaly was founded in 1989 (the same year as Bellerose!) and its power and longevity lie in designer Yuki Matsuda’s unique vision, elevating once-casual items into modern day essentials. What sets the brand apart from contemporaries is the use of neutral colors and an incredible attention to detail, resulting in garments that age beautifully and will last you a lifetime. As the brand itself states, “every stitch has a soul”.