style - 03.09.2020

Adidas Clean Classics

Minimal design, maximal style. Adidas’ Clean Classics offer eco-friendly versions of some of the most iconic sneakers that have ever been created. Truth is, shoes alone will not save the planet, but a commitment to more sustainable solutions and less material waste can only be applauded. Get on board !

 

wordsBjorn Dossche
picturesVictoria Nossent

Let’s get technical first. What’s so different about these clean classics? What separates them from the old kicks you already know and love? Well, for starters, these silhouettes sport white uppers that were made of 70% recycled materials, complemented by a leather tongue tag marked with a light green “The Clean Classic” emblem. Moving on, the classy cork insoles are something one notices straight away. As a natural and fully reusable material, cork’s perfect for the job. Next to that, the interior lining consists of 100% recycled polyester. The outsole, in turn, was made from natural rubber, of which 10% was derived from waste rubber. Did we mention the sustainable paper laces already? To top things off, these Clean Classics are all vegan too.

What did we get? Well, we got some of the models that have been performing best among our clientele; the Continental 80, the Superstar and the SC Premiere. Allow us to tell you some more about all 3.

THE CONTINENTAL 80

The Continental 80 was already a clean classic before and even more so now. These sporty kicks were inspired by the heritage fitness and tennis sneakers launched in the late '80s. Let your feet breathe and your style show. As a bonus, their mid-sole was created from algae-based EVA foam, helping to clean at least 10 liters of polluted lake water.

THE SUPERSTAR

Now, arguably the most iconic shoes adidas ever created (next to the Stan Smith of course): hello Superstar! Spanning generations and breaking boundaries, the Superstar rose from hardwood basketball courts and then took to the streets with ease. Craftsmanship and minimalist design, in an all-white look that was finished with a slightly speckled outsole and shell toes.

THE SC PREMIERE

Like the Superstar, the SC Premiere debuted on the court, but didn't stay there. Why? There are few things better and more versatile than lean, clean, understated trainers. It was only a matter of time before everyone else would fall for them.


Honestly, we’re all about the slick, timeless look of these Clean Classics, allowing us to add new variations of some of our old favorites to our wardrobe. It may not change the world overnight, but these shoes are here to do their part for our future with a build that's crafted to reduce material waste, plus they’re guaranteed to make you shine bright the way only new sneakers can.

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