It took Derek a while to decide exactly how he was going to proceed. In the end, he decided to start from scratch. Undoing later modifications, he brought the apartment’s structure back to the way it originally was. Out went the parquet floor, in came a thick black carpet in every room, except for the kitchen and bathroom where a marble floor was installed. Out went the white walls, in came a daring dark green. Only the ceilings were left pristine, to add some light.
The different rooms and their sizes are all in line with their functions and the owner’s lifestyle. Not one to cook often, Derek’s kitchen feels more like a bar where you’d grab some coffee or drinks with friends. The living room on the other hand is large and oozes comfiness. Like a hotel lounge without feeling like a hotel at all. And of course, as the brand’s former menswear designer and its current artistic director, a large wardrobe was subtly integrated into the hallway that connects living room and bedroom.
Connecting opposites and playing with contrasts are both key to Bellerose’s DNA. This is reflected in the brand’s clothing, but also in the brand’s stores. Each of those is unique and different from the others, all designed by Derek and his father Patrick, the brand’s founder. With a stubborn vision and unique aesthetic codes, they continue to push forward in an ever-changing fashion landscape. Most recently, the Ghent flagship store was completely renewed, integrating an in-house repair atelier and coffee kiosk, while also offering a more comfortable, roomier shopping experience.
At the same time, elements or experiments executed in stores first, can also be found in Derek’s apartment. “I love working with contrasts. I think juxtaposing varnished rosewood and matt walls works extremely well. Plus, that brilliance also creates a slightly mysterious atmosphere when you can see the reflection of different lamps and lights in it.”