From day to night, Bellerose shirts remain effortlessly elegant choices and the best companion to transition into spring. If today the shirt is considered a basic, a fashion piece, a flexible fundamental of the modern wardrobe, Bellerose shirts cross the boundaries of “basic” with their unexpected touches of originality.
If the company’s range has since evolved, with the designing of a whole menswear collection, as well as women and childrens' wardrobes, Bellerose shirts remain the most iconic pieces the brand sells today.
The female Bellerose shirt was created almost ten years after the brand’s creation with the launch of the first womenswear collection, in 1998.
The best selling shirt for women today is the oversized Gaston shirt, while the one for men has remained the Mire slim fitting button-down shirt for several years.
Customers have choosen to invest in a Bellerose shirt for its classic cut and quality but first and foremost for its original twist. Indeed the essential characteristics of Bellerose shirts are comfort, endurance and original details. These distinctive finishes can either be novelty buttons, contrasting seams or embroidery detail. Bellerose also put an emphasis on designing shirts for every occasion in a day, be it for work, for leisure or for evening celebrations. The shirts are produced in different fabrics, depending on the design, such as Oxford cotton, Japanese cotton, wool cotton, popeline or even silk.
Photos by Vaya Sigmas.