Get That Effortless Californian Style





When the biting winter cold lasts too long, it makes us crave warming sunshine, birds singing and floral perfumes to fill the air. We have that California dreamin’ thing going on. The desire to peel back the layers. Model Ashley Galeyn is no stranger to this feeling. Very familiar with our world, having a relative in-house, she selected her favourite Bellerose spring/summer pieces in view of the warmer days ahead. After all, we only have the pleasure we allow ourselves to take.




This season, feminine ease meets menswear-inspired laid-back and effortless style. Our large selection of refined textures was definitely chosen by touch: from papery cotton and soft suede, to silky lurex and washed denim. Influenced by 70’s California, a sense of fluidity softens the casual wear signature of our new collection, yet the silhouettes retain their playful details.









Floaty dresses, blue jeans, slouchy tees and delicate accessories with an edgy flair certainly best describe the key essentials of a California girl’s style. When shopping for your own pair of everyday denims, keep an eye out for boyfriend, distressed or bleached designs to add a little extra cool factor to your leg game.










The brunch-to-beach lifestyle requires a tee or polo that looks equally good with denims and sneakers as it does thrown simply over a bikini.







For cooler temperatures, the cozy oversize sweater is a California staple. Paired with casual leggings or layered over a dress for a funky mix-up, the snuggle-worthy style offers just the right amount of warmth without sacrificing the laid-back attitude.









A looser minidress and an A-line skirt will bring some of that Californian breeziness to your wardrobe. No matter how you define your style, a denim jacket should be a staple in your wardrobe. Pair it with denims for old times’ sake or layer it over a maxi dress for a chic romantic look.









For a girl on the go, high heels just aren't a practical, everyday option. And while casual sandals are a California must have, sneakers are the wardrobe staple that will get you where you need to go no matter what season it may be.











With all these little tips at hand, be ready to shrug off the enveloping silhouettes of winter to greet spring in lighter layers. This coming season is an opportunity to explore fluidity and crisp textures for an effortlessly casual chic look, like a true West Coaster.