collabs - 11.08.2020

SmileyWorld® x Bellerose

Time to put a smile on your face! We have a new capsule for kids and it’s packed with positivity. But before we go on, did you know that the smiley face is French? 

 

In the 1970s it was the messenger of good news in the columns of the French newspaper France-Soir. Franklin Loufrani, editor at the time, wanted to make the happy and fun news easily identifiable so he used the smiley to highlight them. Instant hit, the yellow character quickly became super popular and took on a life of its on. 

 

Back to our collab. We came up with some fun-to-wear items that hit the moo: hoodies with a discreet smiley face on the back or shirts with an all over pattern. Whatever their style, we know your kids will find the one that matches them best! 

 

Be all smiles! 

☺︎

wordsMathilde Pagnier
picturesNathalie Gabay

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