Last year, we wanted to turn Black Friday into something more meaningful than just another day of discounts and sales. Blue Friday was born and we donated 20% of that day’s revenue to The Ocean Cleanup. The decision to keep on following that same track was a no-brainer.
With roots that are clearly Belgian, it only made sense for us to look for a partner close to home for this year’s Blue Friday, and that’s how we found Natagora. In a country as densely populated as ours, the protection of open spaces and unspoiled nature is crucial and that’s exactly what Natagora has been focusing on since 2003. Allow us to elaborate.