collabs - 27.11.2020

Blue Wave - Bellerose • GoodPlanet

Since 2018, we’ve made it our goal to turn Black Friday into something more meaningful than just another day of discounts and sales. So, we turned it into Blue Friday and every year since then, we’ve been donating 20% of that day’s revenue to organizations dedicated to protecting our planet, like The Ocean Cleanup in 2018 and Natagora in 2019. 


The decision to keep on following that same track was a no-brainer, so this year we decided to partner up with GoodPlanet Belgium, a non-profit organization founded in 1997, dedicated to sustainable development and ecology.