Expo 58
1958’s World Exposition was an event that marked an entire generation and changed the city of Brussels forever. It brought the whole world to our doorstep, leaving many in awe, amazed by what they’d witnessed. Whether it was architecture, engineering or science, Expo ’58 was all about unbridled optimism and an unshakable confidence in progress. With Bellerose’s 30th anniversary drawing closer, we wanted to dig into a key component of our DNA; our Belgian heritage, with its own quirks and contradictions. In Expo ’58 we found the perfect symbiosis of that heritage.
A green spot in the city
A touch of wilderness in the heart of the city, a dose of oxygen in an urban setting. The sense bliss that comes with the first rays of sunlight. Young and free, as kids should be.
Men spring '18
Far away from the hustle and bustle of the city, we settled upon the tranquility of the Dutch seaside for our Men’s Spring ’18 editorial.
Spring
Neon
With this shoot we tried to move away from our own comfort zone and decided to stay away from sunlight to hint at the surreal, uneasy and oppressive atmosphere of “L’Enfer”, using l’Archiduc (one of our favorite bars in downtown Brussels) as a backdrop. Unlike Clouzot we were lucky enough to finish our project.
Stranger 80's

To present our FW ’17 Kids collection we wanted to capture a group of friends on a Wednesday afternoon after school, in order to really set foot into their world. Given the fact that we’re also huge fans of the Stranger Things series and its 80’s ambiance, we decided to combine both concepts, using kids from our own entourage. The idea popped into our minds right after the initial announcement for Season 2. We were immediately thrilled at the thought of mixing our FW ’17 collection with the series’ themes and style. Pretty soon after we headed for the woods with 4 youngsters, without giving them any instructions apart from “act as if you were in the series, live it your way”. The result is a mixture of images spontaneously taken on the spot, while others are posed as if it were a promo shoot for a classic TV series. We hope that fans of the show will appreciate the universe we tried to recreate and the subtle references we’ve added.

Sightsleeping | PART II

Nowhere and everywhere at once. Seemingly far away and foreign, while possibly close to home. For our “Sightsleeping” shoot we headed into the Alps, where we immersed ourselves in incredible landscapes, timeless lakes and autumnal fields and forests. The great outdoors at their best; overwhelming and vast, hard to grasp yet as real as it gets, forever and always deeply moving. We’re pretty sure this is as close as we’ll come to entering a parallel universe that exists outside of time. We hope these pictures somehow transmit our fascination and bewilderment.

Sightsleeping | PART I
Nowhere and everywhere at once. Seemingly far away and foreign, while possibly close to home. For our “Sightsleeping” shoot we headed into the Alps, where we immersed ourselves in incredible landscapes, timeless lakes and autumnal fields and forests. The great outdoors at their best; overwhelming and vast, hard to grasp yet as real as it gets, forever and always deeply moving. We’re pretty sure this is as close as we’ll come to entering a parallel universe that exists outside of time. We hope these pictures somehow transmit our fascination and bewilderment.
Young Adult
There’s a hint of rebellion throughout much of what we do. A stubborn quirkiness that somehow never left us and made us who we are. When puzzling together our Young Adults capsule the sounds of New York’s Sonic Youth inspired us greatly. Within their music we hear echoes of every decade from the 80’s to the 00’s, added to plenty of things that we still haven’t figured out yet - making them nearly impossible to pigeonhole. It’s that type of timelessness and authenticity that defines what they did and what we do. Their determination and urgency pushed us to go faster, to be bolder, to play dirtier. In turn, we want to inspire you to be as free as you want to be.
Saintonge
Our new Saintonge capsule collection is a tribute and a glance into the personal wardrobe of Laetitia Van Gindertael, our main womenswear designer. Based on vintage treasures she’s found all over the world as well as on reinterpretations of iconic Bellerose pieces, this collection takes its name from our Rue de Saintonge store, located in Paris.
Back To School

Childhood comes with its perks, and being able to play with carefree abandon once school is over is definitely one of them. This was the inspiration behind our new Back to School capsule collection, and what better city to illustrate that feeling than Barcelona? In this new shoot, the Catalonian capital becomes a place where children’s daydreams become reality. Whether on a boat, at the street market or while exploring the city's whimsical streets, we let the kids roam free while capturing their insouciance—and their cozy outfits!

Comporta

Situated south of Lisbon near Comporta, Portugal’s hippest and most sought after beach destination, Casa do Pego is the setting we chose to shoot our brand new capsule collection. Complete with its own sunny rooftop terrace with a stunning private pool, the single-floor house is quintessentially luxurious all while keeping things truly low-key.

Calpe

For our new Summer 17 capsule collection, our team travelled to Calpe, Alicante, an hour and a half south of Valencia to shoot La Muralla Roja ("The Red Wall"), a whimsical fortress-like edifice which was designed by Spanish architect Ricardo Bofill in 1968. The world-famous apartment complex is one of the architect’s most renowned works and a classic in the field of architecture.

Lisboa
This season we’ve packed our bags and hit the road, exploring the wonders of the old continent, from Brussels to the desert of the Bardenas, Spain, through the city of light... First stop: Lisboa ! Between the nonchalant Southern way of life, the sound of Fado coming out of a local restaurant, the unique Azulejos mix ‘n match on the façades, the colorful streets of the Portuguese capital haven’t failed to surprise us.
Hometown
There’s a place behind every story, and the place behind our Spring ‘17 women editorial is - believe it or not - a small Peruvian fast food spot called King Kong. We met up with founder and chef Pierre Lefèvre to know more about the extraordinary journey that led him to Peruvian food and the creation of a true urban jungle in the heart of Brussels.
Bande à part
We wish to sincerly thank the whole crew and especially Sugar Kids Agency for this wonderful project. Pictures : Raul Ruz / Styling : Mafer Navas / Make up : Sergio Esche for Kasteel Agent / Casting : Sugar Kids Agency.
Marie Gilliot
Marie met us at Claus Paris, in the city’s first arrondissement. This place is an iconic breakfast location at the heart of the City of Love. The young mom told us all about her blog Into Your Closet, which she opened 4 years ago already. This fashion and lifestyle blog is full of interesting tips ! Before she got serious about becoming a blogger and an Instagrammer, Marie worked as a model for 10 years and got to work in Paris, NYC, London and Asia.