A green spot in the city
Men spring '18
To present our FW ’17 Kids collection we wanted to capture a group of friends on a Wednesday afternoon after school, in order to really set foot into their world. Given the fact that we’re also huge fans of the Stranger Things series and its 80’s ambiance, we decided to combine both concepts, using kids from our own entourage. The idea popped into our minds right after the initial announcement for Season 2. We were immediately thrilled at the thought of mixing our FW ’17 collection with the series’ themes and style. Pretty soon after we headed for the woods with 4 youngsters, without giving them any instructions apart from “act as if you were in the series, live it your way”. The result is a mixture of images spontaneously taken on the spot, while others are posed as if it were a promo shoot for a classic TV series. We hope that fans of the show will appreciate the universe we tried to recreate and the subtle references we’ve added.
Sightsleeping | PART II
Nowhere and everywhere at once. Seemingly far away and foreign, while possibly close to home. For our “Sightsleeping” shoot we headed into the Alps, where we immersed ourselves in incredible landscapes, timeless lakes and autumnal fields and forests. The great outdoors at their best; overwhelming and vast, hard to grasp yet as real as it gets, forever and always deeply moving. We’re pretty sure this is as close as we’ll come to entering a parallel universe that exists outside of time. We hope these pictures somehow transmit our fascination and bewilderment.
Sightsleeping | PART I
Back To School
Childhood comes with its perks, and being able to play with carefree abandon once school is over is definitely one of them. This was the inspiration behind our new Back to School capsule collection, and what better city to illustrate that feeling than Barcelona? In this new shoot, the Catalonian capital becomes a place where children’s daydreams become reality. Whether on a boat, at the street market or while exploring the city's whimsical streets, we let the kids roam free while capturing their insouciance—and their cozy outfits!
Situated south of Lisbon near Comporta, Portugal’s hippest and most sought after beach destination, Casa do Pego is the setting we chose to shoot our brand new capsule collection. Complete with its own sunny rooftop terrace with a stunning private pool, the single-floor house is quintessentially luxurious all while keeping things truly low-key.
For our new Summer 17 capsule collection, our team travelled to Calpe, Alicante, an hour and a half south of Valencia to shoot La Muralla Roja ("The Red Wall"), a whimsical fortress-like edifice which was designed by Spanish architect Ricardo Bofill in 1968. The world-famous apartment complex is one of the architect’s most renowned works and a classic in the field of architecture.