Up in the country
Atlas, the desert
Atlas, The Riad
One doesn’t come back from unscathed an adventure like this. It stays with us forever. Up until nostalgia. Melancholy, sometimes. A new start. Definitely. Since the day comes, inevitably, to our never-lit gaze. Of meetings and weddings. Of humility. Of being. Of letting go.
Rose is a capsule that was created as an artistic playground for main womenswear designer Laetitia Van Gindertael, allowing her to express herself in new and different ways. No restraints, no restrictions. Every capsule will have its own, independent theme – each theme a part of Laetitia’s personality.
This S/S ’19 we explore the world of the chatelaine. A world that may seem dreamier and more romantic than what you’re used to from Bellerose, which is exactly what we had in mind. With premium fabrics like Italian jacquard and metallic satin viscose and inspiration drawn from vintage finds and personal pieces Laetitia inherited from her grandmother, a collection was created that breathes romantic chic and timeless elegance.
Discover life in the castle and beyond with us and prepare to be carried away.
Known as the French oyster capital, Cap Ferret is also one of the most picturesque seaside towns by the Atlantic Ocean. Its laid back atmosphere and isolated location make it a heavenly place for those that love an escape but want to avoid tourist traps. What better place could there be for a Spring getaway, Bellerose style?
When you can feel Spring approach, but it’s not quite there yet. When you’re pretty sure you just saw a ray of sunlight and the days, well, they do seem to be getting longer. Know the feeling? We sure do. Our proposal? A quick getaway to somewhere cozy and quiet, surrounded by fields and forests.
The simple life
If you’ve been following us for a while, you might remember the “Somewhere Slower” editorial from last Spring, which featured the Adamo family. Ring a bell? Sold their house in London and pretty much everything they had? Travelled across the world only to settle down in Australia’s most beautiful beach town, Byron Bay? Exactly… that’s them. Well, our fascination with life on the other side of the equator hasn’t ended and neither can we get enough of the beautiful pictures Courtney sent us.
For the third and final installment of our Saintonge capsule we wanted to break away from the hectic pace of the city to seek solace in the outdoors. Not just anywhere either. The atmosphere we had in mind was one of slight alienation, disorientation. Taking a well-dressed city girl out of her natural habitat and juxtaposing her with a mesmerizing stretch of wild, unkempt land. She’s bewildered and bewildering. Hard to grasp and often hardly visible because as much as she is the focal point, the majesty of what surrounds her becomes a focal point too.
Far East - Nuria Val
Meet this modern muse through her wandering in Japan, a cherished destination at Bellerose. Flowing silhouettes, casualness and comfortable cuts are to be expected !
Far East - Coke Bartrina
When kids took over by storm the office, it simply rocked! Very at ease with the job, they did play the game. Their coolness and their energy made super mini versions of ourselves. This summer is set to be colourful, playful and chilled, just to allow them to live their best moments.
A summer escape
It’s this time of the year again, in what seems to be a newfound quest for daylight, calm and the mildness of longer evenings, you’re greeting the sun rays with your senses wide open.
Athens and its surroundings provided us with the perfect backdrop for a photoshoot that hints at unknown intrigues and hidden schemes, with the idea that something is just a little off. Plus two French in the thick of it, trying to make sense of it all. Rebels with an unknown cause, straying and wandering through alleys and dead-end streets... When they make their way out, they discover the breathtaking beauty outside of the city; winding roads that lead to creeks, hidden beaches and miniatures isles, all scattered around as if they were the most normal of things.
The contrast between the city's dreamy yet rough character and the brooding tension that somehow is always there reminded us of some of our favorite road trip and getaway movies ( The Hitch-hiker, Badlands and of course Thelma & Louise) and that's exactly the vibe we were going for.
“Let’s sell the house and the car, give away that stuff we don’t really need. Then we should go away and disappear on one big adventure around the world!” Ain’t this a fantasy, a wish to start anew many of us may have but never really give a chance to fulfil? The Adamos did it all, inspired by neighbours and acquaintances before them. Ditching their comfortable, yet hectic urban London life, they went on a world roadtrip in the hope of discovering their true selves somewhere else, somewhere slower.
To present our FW ’17 Kids collection we wanted to capture a group of friends on a Wednesday afternoon after school, in order to really set foot into their world. Given the fact that we’re also huge fans of the Stranger Things series and its 80’s ambiance, we decided to combine both concepts, using kids from our own entourage. The idea popped into our minds right after the initial announcement for Season 2. We were immediately thrilled at the thought of mixing our FW ’17 collection with the series’ themes and style. Pretty soon after we headed for the woods with 4 youngsters, without giving them any instructions apart from “act as if you were in the series, live it your way”. The result is a mixture of images spontaneously taken on the spot, while others are posed as if it were a promo shoot for a classic TV series. We hope that fans of the show will appreciate the universe we tried to recreate and the subtle references we’ve added.
Sightsleeping | PART II
Nowhere and everywhere at once. Seemingly far away and foreign, while possibly close to home. For our “Sightsleeping” shoot we headed into the Alps, where we immersed ourselves in incredible landscapes, timeless lakes and autumnal fields and forests. The great outdoors at their best; overwhelming and vast, hard to grasp yet as real as it gets, forever and always deeply moving. We’re pretty sure this is as close as we’ll come to entering a parallel universe that exists outside of time. We hope these pictures somehow transmit our fascination and bewilderment.
Sightsleeping | PART I
Back To School
Childhood comes with its perks, and being able to play with carefree abandon once school is over is definitely one of them. This was the inspiration behind our new Back to School capsule collection, and what better city to illustrate that feeling than Barcelona? In this new shoot, the Catalonian capital becomes a place where children’s daydreams become reality. Whether on a boat, at the street market or while exploring the city's whimsical streets, we let the kids roam free while capturing their insouciance—and their cozy outfits!
Situated south of Lisbon near Comporta, Portugal’s hippest and most sought after beach destination, Casa do Pego is the setting we chose to shoot our brand new capsule collection. Complete with its own sunny rooftop terrace with a stunning private pool, the single-floor house is quintessentially luxurious all while keeping things truly low-key.